The video format matters, therefore, as does following all of Twitter’s other technical requirements and recommendations that we’ll look at a little later on. This can lead to a direct decrease in user engagement and, if the quality is poor enough, could even potentially reflect negatively on your brand. Second, the wrong video format in general can result in lower-quality video. First, if you create a video type that isn’t supported by Twitter, you’re not uploading that video until you convert it to another format, which can take a few extra minutes and slow you down. Many platforms– Twitter included– only support and therefore accept certain types of these files, which are often referred to as “video formats.” What We Mean by “Video Format” And Why It MattersĪll platforms that allow for video uploads allow users and creators to upload video natively through different types of video files. In this post, we’re going to go over everything you need to know about the best Twitter video format and technical requirements that you need to know. With so much potential for Twitter video, we don’t want you to leave any potential engagement, clicks, or conversions on the table. They aren’t sure how long their videos should be, what type of file format they should be using, and even what size video dimensions to upload.

Considering that Tweets with videos get about 10x more engagement than those without, it’s clearly to see why marketers and advertisers are prioritizing video on the platform more than ever before.Ī lot of these marketers, businesses, and advertisers, however, are a little in the dark about how exactly to get the kind of results they want with Twitter video. Not only is video Twitter’s fastest growing ad format, but there’s also about 1.2 billion video views every day on Twitter.

Compress video for twitter